The role of learning theories in the design, production and selection of educational media

Abstract

The framework of every designing, production and selection of educational media should be rooted and guided by the varieties of learning theories if only to obtain valid and meaningful results in teaching and learning. These theories can be grouped under Behaviourism and cognitive learning theories (Coppen, 1972). The designing and production of educational media have over the years been commercially done by persons other than experts in the field of education and has therefore led to the inclusion of very many features which deter learning, made such media rather a trash into the classrooms or teaching learning environment. The need therefore for teachers to partake in the designing and production of educational media is paramount if only to reflect learning theories.