EFFECT OF SOCIAL MEDIA ON THE SERVICE DELIVERY AND PRODUCTIVITY OF FOUR SELECTED PHARMACEUTICAL COMPANIES IN MINNA AND ILORIN, NIGERIA

Abstract

The study investigated the effect of innovative service delivery, social media and information dissemination on the productivity of four selected pharmaceutical companies in Minna and Ilorin, Nigeria. Part of the objectives of the study was to investigate the level of social media awareness on service delivery and productivity of pharmaceutical companies in Minna and Ilorin and the extent of social media proficiency on the pharmacists innovative services delivery on drug production in pharmaceutical companies in Minna and Ilorin, Nigeria. Survey research design was adopted for the study and purposive (judgmental) random sampling technique was used to select two (2) pharmaceutical companies in Minna and Ilorin respectively. A total number of eighteen (18) pharmacists were selected from the sampled companies. Descriptive and inferential statistics were used to analyse the data collected. Part of the findings revealed that there is high awareness on the use of social media for service delivery in pharmaceutical companies and that there is high proficiency on the use of social media for innovative service delivery by pharmaceutical companies. The study concluded that there is strong correlation between the use of social media, information services delivery and the productivity of pharmacists in the pharmaceutical companies selected for the study. The study recommended amongst others that pharmacists should deploy all forms of social medial that are up to date in their service delivery with the hope of boosting their productivity in this information driven age.