Economic analysis of fruits marketing in Minna Niger State.

Abstract

The economic analysis of fruits marketing in Minna, Niger State was the principle objectives of this study and other objectives include estimation of the determination of efficiency of fruit marketing and identification of the major constraints militating against fruits marketing in the area. The necessary data required for the study were generated through the use of questionnaire. The sample size consisted of the ten (10) fruit traders that were selected from the major markets within Minna town and its surrounding villages culminating into hundred (100) respondents but ninety-eight (98) were use for this work. The data collected were analyzed. The results showed that the marketing channel for fruits was decentralized, domination of retailers in fruit marketing, the farmers were the major suppliers of the fruits while the chronic problems include inadequacy of storage and transport facilities, poor price determination and bad record keeping. In spite of these bottlenecks, fruits marketing was comparatively profitable with the mean income of N638,812.20 per annum and the average gross margin of N65,605.34 per trader.