ENTREPRENEURIAL MARKETING AND MOTIVATIONAL TECHNIQUES NEEDED BY TEACHERS OF ELECTRICAL INSTALLATION AND MAINTENANCE WORK TRADE IN NORTH EAST GEO-POLITICAL ZONE, NIGERIA

Abstract

The study was designed to determine entrepreneurial marketing and motivational techniques needed by electrical installation and maintenance work trade teachers for teaching Entrepreneurship Education in science and technical colleges in North East Geo- Political Zone, Nigeria. Two research questions and two hypotheses guided the study The population was made up of 83 teachers of Electrical installation and maintenance work trade in 24 Science and Technical colleges, 78 entrepreneurs in seventy eight industries in North East-Geo Political Zone, Nigeria. Mean, and z- test of difference between two means was used for the study. Findings revealed that teachers of Electrical installation and maintenance work trade needed training on shortage of goods, and to be able to determine what customers needed, to determine the extent and strength of competition and among others. The study recommended that the techniques be re-emphasized and retrained in school programmes for teachers that still needed formal education and also informal training through workshops, seminars and conferences.