Maximizing the use of public library services in Niger State through Marketing

Abstract

The study examined marketing library and information services in maximizing the use of public library services in Niger State Public Library. The study employed a descriptive survey research design. The population of the study consisted of forty-three professionals and para-professional librarians. The data were analyzed by use of frequency tables and percentages. The results of the data analysis revealed that the need for marketing public libraries was to create awareness of the services provided by public libraries. The library services available for marketing were library services for children, user education, and Readers Advisory Services. Furthermore, the study's findings revealed that the most widely used techniques were displaying and exhibiting new arrivals and interpersonal and good communication skills. Public library staff was recommended to ensure they create and serve users with novel and innovative information services.