IMPACT OF INFORMATION COMMUNICATION TECHNOLOGY ON THE MARKETING OF AUTOMOBILE PRODUCTS IN FCT ABUJA

Abstract

This study examined the impact of information communication technology on the marketing of automobile products in FCT Abuja. Three research questions were developed to guide the study and one null hypotheses were tested at 0.05 level of significance. The study employed a survey research design. The study used a four-point scale questionnaire, which contains a total of 32- items, as instrument. The total population of the study was 50 respondents comprising 30 automobile dealers and 20 digital marketers. The result showed It improve dealers to customers direct relationship, It helps automobile dealers to get perception about their business and getting constructive criticism, It help to boost automobile product patronage almost at no cost to Nigerian Businesses. The study recommended among other things, Firms should make Facebook, Twitter and YouTube advertisements to be more appealing, trendy and catchy so that online users will patronize the product.