Social Media and Research

Abstract

Social media arc the various online technological tools that enable users to communicate easily via the internet to share information and resources. They arc emerging digital communication channels which create a user-oriented information sharing ground where anybody can generate or subscribe to information content as both information provider and consumers (Kim, Kim, & Kim, 2010). Social Media became popular after the advent of Web 2.0; a web technology that enhances and promotes great interaction among user and since then, it has continued to evolve. There have been changes and expansion in its uses as well as its applications. These include text, audio, video, images, podcast and other multimedia communications.