Influence of Construction Micro, Small and Medium Enterprises’ Innovation on Clients in Northern Nigeria
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Date
2022
Journal Title
Journal ISSN
Volume Title
Publisher
IOP Conference Series: Earth and Environmental Science
Abstract
Innovation of a firm is considered the firm’s ability to develop a new or improved
product and processes or equipment for the creation and production of new invention. While
customers or clients are essential to the realisation and success of innovation in construction
firms. However, there is deprived understanding of the impacts of construction firms’ innovation
on customers /clients. This paper, hence, exploratively determine the impacts of construction
micro, small and medium enterprises’ (CMSMEs) innovation on customers/clients. To achieve
this the research employed qualitative research method to exploratively determine the effects of
innovation on construction micro, small and medium enterprises’ (CMSMEs) clients. While
recorded semi-structured interview with opened ended questions were utilized to gather
information from 43 innovative CMSMEs through judgemental and snowballing examining
procedure. Information gathered were, open and axial coded, examined and interpreted. The
outcome from the study reveal that innovation predominantly impacts on client/customer
satisfaction, client/customer retention and client/customer relations. In addition, the findings also
indicate minor occurrences of innovation impacting clients’/customers’ value for creativity,
clients’/customers’ value for money and after sales services to clients’/customers. This outcome
implies that innovation could be postulated as a driver of client satisfaction of a firm resulting in
improved client retention and ultimately, the success of the firm. The search improves body of
knowledge in respect of the basic effects of innovations on construction firm clients.